About us

Johan Lindeberg had big visions and ambitions. After leaving his role as a distributor for the Italian denim brand Diesel, he set off on a motorcycle journey through southern France - golf bag in tow. As he played at different courses, one thing became clear: golf apparel needed a revolution.

In 1996, golf wear was outdated, uninspiring, and lacked style. Johan went home and built something groundbreaking - a golf apparel brand with high fashion aesthetics.

”The fairway is our runway – I always thought I could change the world by changing golf.”

– Johan Lindeberg

We’re the bridge – a bold spirit challenging conformity, representing more than just a connection between sports and fashion. The bridge is more than our logo – it’s at the heart of everything we do.